Tuesday, April 14, 2020

Content May Be King, But Engagement Is Queen

Every online writer knows the saying that ‘content is king.’ And while that is true, it’s also more (much more) important to remember that ‘engagement is queen.’

You see, it’s no good writing articles if all anyone does is read them without engaging with what they've read, which means that what you write needs to compel them to want to act. So your content must be convincing, influential and persuasive.

So if you want to make money online as an article marketer, there are three steps you need to take to get up and running (and earning) fast.

  1. Choose a profitable niche. It’s no good choosing to write about a subject that isn’t highly profitable. If you want to make money online you need to attract buyers, not just readers. You need to know who your target audience are and what they’re looking for online.
  2. Next you need to get your niche site up and running fast. Your site doesn’t have to be great and it doesn’t even have to be pretty. To quote the great online marketer, Mike Litman, ‘you don’t have to get it right, you just have to get it going.’ You can always make changes later if you want to.
  3. Fill your site with compelling content. The important word here is ‘compelling.’ Your content must create engagement. It must make the reader eager to find out more once they’ve finished reading.

So what is engagement? It’s whatever the reader does next. It could be that they click a link you provide or share your article, or mention you in their article, or link to your article from their website or from their social media page.

Whatever the engagement is, it will result in more sales, more readers or more targeted buyers.

And it all starts with 3 simple steps.

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