Thursday, September 26, 2019

Objections Can Help Make More Sales

I learned this a long time ago, and it has helped me to earn a lot more money from my article marketing efforts than most things I learned.

And what I learned was, to always remember that customers will always be looking for a reason NOT to buy from you. In their minds they’ll have objections.

So what can you do about it?

Most importantly, you need to understand what objections your customers have.

Next, you have to overcome them.

For instance, if you’re selling a product at a high price, convince your customers that they are buying a superior product, because price is always an objection, no matter how high or low it is.

So always know what makes the product you’re selling different (and better) than any other. And it may not be the product itself that is superior, but your easy refund policy if the customer isn’t 100% happy with their purchase.

If it helps, there is a list of 50 questions to ask to make your copy better and you can find it on the website of direct response copywriter, Bob Bly.

It’s on his website under the menu item Methodology>Direct Mail Checklist. The link to go straight there is https://www.bly.com/newsite/Pages/method/direct-mail-checklist.htm.

Knowing your customers objections and being able to answer them, will make your articles better and help make more sales by letting your copy be persuasive.


Persuasion Secrets of the World’s Most Charismatic & Influential Villains
https://amzn.to/2mlfJhP



Wednesday, September 25, 2019

How I Find Keywords On Other Websites

As anyone about earning money from online article marketing and they’ll tell you that one of THE most important things are keywords.

These are the words that people will type into a search bar to find the information they’re looking for online. So if you don’t have the keywords they’re using, then chances are, they won’t find your website because it won’t show up in their search results.

Sometimes, I find it handy to look at what other marketers are using as keywords for articles and blog posts that are similar to mine. And there is an easy way to do this.

What I do is I right-click on a blank part of the page that has an article that I want to find the keywords for.

This opens up a menu and one of the options is “show page source.”

I choose this one and it shows me the source code for the page. Somewhere close to the top of the page I’ll see several things listed that start with <meta name = >

Looking down the list one will say <meta name = “keywords” content = “******” >

But instead of those little stars, it will list all the keywords for that page, all divided by commas.

Sometimes it can also say <meta name = “categories” content = “********” >

And again, the little stars are all the categories/keywords for that page.

This is a really quick way to search for keywords. I also sometimes use Google’s Keyword Planner to search a website to see their keywords. This is a free tool to use and you can search a whole website or just one particular page. It will also help you to find suitable keywords for your own site.

And then all you have to do is write keyword-rich articles that are easily discoverable through organic search.


How to Write an Article in 15 Minutes or Less
https://cheritonhousepublishing.com/books/15.html



Tuesday, September 24, 2019

A Surprising Article Marketing Method That Really Works

Years ago, when I first started working online, I used article directories as a way to get more visitors to my sites. I used to write at least one article a week and send it out to several different article directories and I received thousands of visitors.

But a few years later things changed and Google stopped indexing article directories so the amount of traffic my articles produced dropped significantly.

One thing I did notice though, was that one of these directories continued to be successful for me, and that one was (and still is) EzineArticles.com.

There are so many people online now who say that article marketing using EzineArticles doesn’t work anymore, but I say it still does and I still submit articles to them.

What most of these other people don’t seem to realise, or miss entirely, is that only correct article marketing can produce real and tangible benefits. Lacklustre effort with half-baked articles will only product poor results.

But don’t blame article marketing and say it doesn’t work if the articles you’re writing are nothing but sludge yet you’re expecting it to produce massive amounts of traffic to your website.

Great article marketing starts with an eyeball-grabbing title and ends with a click-through obtaining resource box.

As an example of bad article titles currently on EzineArticles.com:

- Genealogy Supplies

- How to Make Quick Money Online

- Find Out More About Affiliate Marketing

- Learn About Affiliate Marketing - Do Coaching Programs Work?

Bad resource boxes include:

- For more insights into this subject…

- To learn more visit…

Successful article marketing means employing strong click-through strategies, and reading advice from other successful article marketers. They also leverage whatever software or websites that can increase their output as well as their ROI, including using social media, YouTube and even Dragon Naturally Speaking Software.

Successful article marketers re-purpose their articles into videos, podcasts and press releases, for mass delivery and exposure.

Article marketing methods need to constantly evolve to help increase the gain from every article written.

There are 3 types of article marketers -


  1. Those who do little or nothing yet still expect profitable returns.
  2. Those still relying on out-dated methods.
  3. Those who continually educate themselves to see what works and what works even better to generate more traffic and higher ROIs.


The choice is yours.


How I Earned Over $4,000 Writing Articles in Just One Day
I did it using my simple 15 Minute Article Writing System which Includes Research, Writing and Proof Reading
https://cheritonhousepublishing.com/books/15.html

Monday, September 23, 2019

Who Are You Writing To?

One of the ways to make article writing easy is to understand exactly who you’re writing to.

Many people will read your articles, but you’re not writing to them all. Only to your target audience.

That’s why it’s important to know exactly who that is, and whether they’re male or female, businessmen/women, entrepreneurs, parents, middle class, upper class, etc. And you also need to know what their level of expertise is with regards to the subject you’re writing about, i.e. are they beginners or extremely experienced?

Simply picture in your mind an image of your target reader and then keep them in mind as you write, as though you are writing to that one person. It’s far less daunting to be writing to one person rather than to thousands.

And use WAYS - Write As You Speak, to make your writing easier to understand.

Remember, people aren’t looking for an article that’s too technical. They just want something that’s interesting to read and easy to understand.

And by the time they finish reading, they need to feel as though they learned something.

That way, they’ll look forward to reading more of your articles.



How to Write An Article In 15 Minutes or Less
Including Research, Editing, and Proofing.
https://cheritonhousepublishing.com/books/15.html

Thursday, September 19, 2019

Make Readers Want to Read Your Articles

Writing articles is one thing, but making sure people read them is another, because, let’s face it, no one is going to want to read articles that bore them, even if they’re on a subject they’re interested in.

So how do you make sure that your articles get read?

First off, you need to have a catchy title, something that piques your readers’ curiosity.

Next comes the content of your article. Naturally your readers want to learn something from what you write. But even more than that, they want to be entertained. And you do this by making sure that they can relate to what you’re saying. It needs to be something that they go through, something that they've experienced themselves, or feared, or what makes them happy. So relate that to what you want to say.

You need to know what it is that they want and your article must offer a solution.

It also helps to write as you speak (WAYS) so that you don’t sound robotic.

Relax before you write your next article and write your information as a relatable story that your readers will want to read.


Write An Article in 15 Minutes or Less
Including Research, Editing, and Proofing
http://cheritonhousepublishing.com/books/15.html



Monday, September 16, 2019

3 Steps to Article Writing Success

This morning I saw an online advertisement for an article writer. Someone was looking for a regular writer of short articles for their blog and they were willing to pay $15 per article.

I thought, that's good money if you can write an article in 15 minutes or less. At $15 an article you'd earn $60 an hour. And many sites pay even more for articles.

But why are others willing to pay so much for online articles?

Because they know they can earn so much more from each one, and so can you if you write articles for your own site.

But there are 3 things that you must do if you want to be successful.

1. Pick a profitable niche that interests you. If you have no interest in the subject you're writing about, then you'll struggle to write anything interesting. You'll be bored and so your articles will be boring too. Also, the niche needs to be profitable for obvious reasons.

2. Write articles quickly. Time is money so it stands to reason that the more articles you write, the more money you can earn. Even if you're only using PPC advertising to make money, more articles = more ads, which can add up to more income.

3. Be consistent. It was the online guru, Mike Littman, who said, "In life and in business, you're either consistent or you're non-existent." In other words, if you don't make a habit out of doing what you need to do, then your achievements from it will be non-existent. So make writing articles into a daily habit, so that reading them becomes a habit to your readers.

So remember these 3 steps:

- Find a profitable niche that interests you
- write articles quickly
- be consistent in our daily writing habit

And these will help to increase your article writing success.


How I Earned Over $4,000 Writing Articles in Just One Day
https://cheritonhousepublishing.com/books/15.html