Wednesday, June 19, 2019

Why Long-Tail Keywords Work Better Than Ever Now

There are two types of people who do organic searches online:

  • Surfers
  • Buyers

Surfers are only looking for free information or free entertainment and most of them have no intention of buying anything.

Buyers, on the other hand, are searching for a specific product which is why they use long-tail keywords (phrases) and not single words when researching.

This is why using long-tail keywords is so important, because they target buyers and they are more specific so they target the right buyers.

Also, there are currently many more searches for specific long-tail keywords because of people doing voice searches through their home hubs and using Siri.

So make sure you use the correct keywords in your URL, the title tag of your webpage, and in your body text, because 70% of search queries and now long-tail keywords.

So don't skimp on them or your lose sales.

Long-tail keywords

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