Monday, June 17, 2019

How to Avoid the Horrible Mistake Most Article Marketers Make With Long-Tail Keywords

Using long-tail keywords (or key phrases, as they’re sometimes called) instead of short keywords, is incredibly effective for getting the right kind of traffic to your site.

Short (or single) keywords will get traffic to your site, but not the right traffic because your words are not specific enough.

and long-tail keywords are so important because they generate 70% of all organic searches.

Some people ask why it’s better to use a long-tail keyword that only gets 250 searches a month instead of a shorter one that gets 250,000.

The answer is because those people searching the more popular keyword are mostly just browsing and not looking to buy anything, plus there is much more competition for those words so it’s unlikely that anyone will visit your site because your site won’t show up on Google's first page of search results.

But using the right keywords isn’t enough and there is one important thing you need to do that most beginner marketers miss. And that is, using related words in your content. This is known as content relevance.

In other words, the words you use in your content must be closely related to the main long-tail keyword you’re targeting.

And you can find these relevant words by doing a quick Google search to see what appears in the drop-down box of the search bar.

For instance, when I looked up “Pizza Recipe” the dropdown box also included:

pizza bases

pizza crust

pizza recipe easy

pizza toppings

pizza dough recipe

pizza recipe ideas

best pizza recipe

So for more targeted results, your content needs to have words that are specifically related to your keyword.

Don’t make the keyword marketing mistake that most beginners make in thinking that all they have to do is repeat their long-tail keyword several times in their body copy.

What makes for better search result and more sales is relevant content.

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