A swipe file is a collection of tested and proven advertisements and sales letters. Collecting and keeping a swipe file is an extremely common practice used by copywriters and other creatives as a reference for insights and ideas for projects.
Swipe files are also commonly used by Internet marketers to help them study marketing methods and strategies.
Sadly, many people think that the way to make money using a swipefile is to plagiarise the content of previously, successful sales pages and ads.
But that is totally the wrong thing to do because not only is it illegal, but it will ultimately damage your reputation and your online business for good.
What you need to do, once you have a great swipefile built up, is to use the ‘secrets’ in it that others miss.
But why is this so important?
Top copywriters can earn up to $15,000 per sales letter or more… much more.
Can you imagine earning this much money for writing one letter?
But how do they do it? What makes their writing worth so much money?
The ‘secret’ is that they know that people buy through emotion, so top copywriters know how to use the right, emotion-triggering words.
They can look back over a swipefile and see instantly how the original copywriters used their words to elicit emotion from the reader.
If you had the right swipefile, you’d never have to worry about writer’s block ever again. If you have no idea what to write (or how to write it), just open your swipefile and all the ideas you need are right there in front of you… if you know what you’re looking for.
Swipe files are great for another reason too because the best way to learn copywriting is from the masters. And the right swipefile can show you how to talk about problems your readers didn't’ even know they had.
And just one great idea from your swipe file can really multiply your sales.
I use swipe files for book ideas too. It’s an easy way to go from writer’s block to idea overload.
A good swipe file makes it so easy to write a sales page or other compelling content.
And, most importantly, it can make it feel as though the hard work is already done for you.
Jeff Gardner Multi-Million-Dollar Copywriter
Sharing his swipe file with the world.
Right now, you can save $60 and get it now for only $17.77.
Includes a detailed template for you to fill in the blanks.