Monday, March 11, 2019

What Benefits Your Readers?

When you make a living writing articles, it's important to always be selling something, because without sales, you have no business.

And it doesn't just apply to articles, but also sales letters, books, blog posts or emails. Whatever you're writing, try and make a sale.

And the way to do it is to think about how the product you're selling will benefit your reader.

In other words, they don't really want to know what you're selling, they only want to know how it will benefit them and improve their life or business.

So whenever you want to describe a feature of the product you're selling, turn it into a benefit. Don't say what it does, say what it will do for your reader.

They must be able to envision how they will be better off with your product. They need to be able to see the change it will make in their life.

It's similar to an ending in a fiction story where there is always a physical or emotional change for the main character.

Only in this instance, the main character is your reader.

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